Why is everybody talking about SEO?

SEO stands for Search Engine Optimization. Through SEO, websites try to get traffic from the “free”, or “organic” search results. Google, Bing, Yahoo, Baidu, Ask, Aol, Duck Duck Go and other search engines evaluate ranking signals provided by optimization techniques. There are different categories of signals: Domain-Level Signals – specific to the registration and naming Read more about Why is everybody talking about SEO?[…]

Digital Marketing Strategy: PEO – Paid, Earned, Owned Media Trifecta

The digital marketing strategy’s ultimate goal is to build brand awareness and conversion: •  sending as many viewers as possible to the company’s website •  converting viewers into clients Therefore, it is important for any business to include a well-balanced PEO model in its strategies. Owned media A company’s owned media involves the many digital Read more about Digital Marketing Strategy: PEO – Paid, Earned, Owned Media Trifecta[…]