SEO stands for Search Engine Optimization. Through SEO, websites try to get traffic from the “free”, or “organic” search results. Google, Bing, Yahoo, Baidu, Ask, Aol, Duck Duck Go and other search engines evaluate ranking signals provided by optimization techniques.
There are different categories of signals:
Domain-Level Signals – specific to the registration and naming used in the domain set up for a website. The parameters evaluated by the search engines include:
- Domain Age
- Keywords in Domain Name
- Domain Registration (and Expiry)
- Whois History
Page-Level Signals – relate to content and context, such as:
- Keyword Density
- Description Tag
- Content Length
- Title and Description
- Reading Level
- Page Loading Speed
- Internal Links
- Click through Rate
Engagement and Traffic Signals
- Total Visits
- Time on Site
- Bounce Rate
- Page views
There are many factors that can improve website ranking, such as: well-written content, use of good keywords, constant content update, use of images and videos, mobile-friendly, fast loading pages, title tags with keywords, well written meta description tags, links and shares from trusted sites, high engagement rate, etc.
Be careful with thin content, cloaking, excessive use of keywords, hidden and pirate content, ad-heavy, paid links and spam. These can damage your ranking.
SEO can be complicated. But don’t worry, today there are several plugins for your website that can help you establish best SEO practices and improve your odds of getting a good ranking at the search engines.