App is the short term for “application”, and it refers to software programs that were originally intended to improve productivity. Due to their increase in popularity, there are now millions of apps for a wide variety of use, including navigation, games, online stores, order tracking, to name a few. Apps are very versatile and can run on desktops or mobile devices; some are free, while others can be downloaded for a fee.
Users normally love apps because they are faster than mobile sites, they are user-friendly and can be personalized. Apps can also be accessed offline, although critical tasks like payments and notifications need internet connection to be performed. Another advantage of an app is that it can be integrated with other functions such as GPS and cameras.
App owners love them because they can send push notifications to users, run promotions on a regular basis, and access analytical data periodically, which helps them get more business.
Your app will include a user interface, and a back end for you. Initially, the user interface will be connected to your database, in order to follow up on orders, to access promotions, and to send messages to the business. The back end for the business owner will be available to follow up on reports and to communicate with the end users.
If your company sells products or services online and you would like to stay ahead of the competition, owning an app is right for you!