The importance of having a digital marketing plan
Having a strong digital marketing strategy is very important in today’s competitive world.
Consumers are getting more and more tech-savvy. They use a variety of devices to search for the products or services they want. They are impatient. If they don’t find what they are looking for in a search within a few seconds, they just perform a new search! It is important to catch their attention as soon as possible! You have to be at the right place, at the right time. And if they like your product, all their friends will know!
ic-h marketing helps you leverage your online marketing potential. We look into a variety of tools to come up with the best strategy for your business. We also take into consideration the rules regarding consumer and business protection, such as CASL (Canadian Anti-Spam Legislation), and copyright.
Some of the factors that we consider are:
• website design
• SEO – Search Engine Optimization
• keyword research
• email marketing
• directories listing
• content optimization
• online advertising
• mobile marketing
• social media
Today’s technology allows you to reach the right target market, within your budget. There are also tools that track your marketing efforts. It makes digital marketing very affordable, efficient and measurable.