Email marketing is when you send emails to promote your business. You can send emails to your customers in the form of newsletter, when you launch a new service, to announce the arrival of a new product, to promote sales, to give out coupons, to celebrate a customer’s birthday, or to follow up on a purchase (drip campaign).
It’s very easy and quick to create an email campaign, making it one of the most effective marketing channels available today. However, there are certain laws around email marketing that you should be aware of, in order to avoid fines.
In Canada, email marketing is regulated by CASL – Canada’s Anti-Spam Legislation, in the US, by the CAN-SPAM act, in the UK, by the Privacy and Electronic Communications Regulations of 2003, and in the European Union (EU), by the GDPR – General Data Protection Regulation (GDPR) – to name a few. The anti-spam laws differ from country to country, but they all target spammers and try to prevent them from acquiring consumers’ email addresses without their consent.
This may sound intimidating, but if you use the services of a marketing consultant, or email tools such as Mailchimp, Constant Contact, or HubSpot, you are likely already complying with the rules.
Email marketing remains one of the highest conversion drivers in digital marketing today, so don’t worry about the rules and let us send your emails, while you focus on your business.