Marketing Collateral - Do You Need It?
Marketing collateral is important because being present in the digital world is not enough. You need to reach your customers when they are away from their devices. You need it to support your digital campaigns, or even to reach those that don't use technology at all. It can serve as an informational tool or a reminder to purchase your products or services.
Flyers are normally low cost pieces. They are a very cost-effective way to promote your business. They are tangible and can provide a personal touch to your messages. They can also be handed out to a specific target market.
Other collaterals include:
• Business Cards
• Product Data Sheets
• White Papers