Social media has transformed the way we live and the way we do business. Now we have the power to chat, share photos, news, videos, opinions, and much more, all in real-time, and without boundaries!
The choices are extensive in terms of which platform to use: Facebook, YouTube, Instagram, Snapchat, LinkedIn, Pinterest, Twitter, TikTok, to name a few. You need to be present in all social media channels, in order to reach maximum audience, correct? Not at all! One of the biggest mistakes business owners make is to open up accounts on every social media platform and to leave them alone. If you have a social media account, you should update it regularly and interact with your audience as much as possible. It’s better to have one social media and be actively involved with it, than to be present in 6 inactive channels.
By its very nature, social media is a short attention span media— so your posts need to be interesting, relevant and straight to the point, in order to captivate your audience. Try to provide content that is relevant to your clients and engage with them, involving them in a dialogue or asking for their opinion, for example. You must have heard the expression “an image is worth a thousand words”. Another way of captivating your audience is by including images on your posts.
If you use the right strategy, you can retain your readers attention, and if they like your post, they could be willing to share it with their network. Your post could even go viral!
Social media management requires time and effort, that’s why working with us will free up your time so that you can focus on your business.